Precision in Every Pixel, Profit in Every Cent.

Most agencies sell ROAS. We sell business outcomes.

A boutique performance lab founded by senior strategists. We move beyond surface-level dashboard metrics to engineer multi-channel growth that drives tangible business impact.

100+

Clients Growing

1B+

IDR Ad Spend Managed

5 Yrs

Performance Marketing

20

Active Brands Scaling

Brands We've Helped Scale

LEXUS
BOSCH
BUTTONSCARVES
RUANGGURU
SCHOTERS
BENANG JARUM
NADA PUSPITA
DELAMIBRANDS
LEXUS
BOSCH
BUTTONSCARVES
RUANGGURU
SCHOTERS
BENANG JARUM
NADA PUSPITA
DELAMIBRANDS

Philosophy

The Unnegotiable
Laws of Scale

Chasing 10x ROAS while losing money on every order is the old game. We triangulate MER, LTV, and First-Party Data to build a sustainable growth machine.

Diagnose First

Funnel, margin, and channel mix come before the media plan. We don't pour budget into leaking buckets.

Tool, Not Verdict

Attribution is imperfect. GMV Max, CPAS, and last-click each lie differently. We triangulate for the truth.

Profit > Vanity

A 10x ROAS on a money-losing SKU is a failure. We optimize for MER and healthy CAC paybacks.

MER

Marketing Efficiency Ratio

Our Framework

Introducing Our Method

M
M

Measure

Triangulating data, auditing funnels, and finding the true profit baseline before spending a cent.

E
E

Execute

Launching psychology-driven creative sprints and establishing flawless technical tracking.

R
R

Reach

Aggressively scaling budgets across channels without losing efficiency and profitability.

K
K

Keep

Implementing retention funnels to turn first-time buyers into lifetime profit.

What We Do

Performance That Moves
Brands Forward

Performance Scaling

We run multi-channel paid media for e-commerce and lead-gen brands focused on profitable growth. Optimized for MER, ROI, CPR, and AOV.

Meta Ads Google Ads TikTok Ads Shopee CPAS Tokopedia

Audit & Diagnostic

We identify growth blockers across ads, funnels, pricing, and conversion flow to plug the leaks before pouring more budget.

  • Account Forensics & Attribution
  • Funnel Diagnostic
  • Actionable Growth Memo

Marketplace to Web Migration

Marketplace traffic is rented. We engineer seamless migrations to D2C websites—securing long-term sustainability and data ownership.

  • Conversion infrastructure setup
  • Web traffic acquisition plan
  • 12-week migration roadmap

Mentoring & Consulting

For founders, in-house teams, and aspiring practitioners who don't need an agency—they need a sparring partner.

  • 1-on-1 Structured Mentoring
  • Corporate Masterclass
  • Strategic Sparring Sessions

Real Impact

Audit & Diagnostic Results

Plugging the leaks and turning efficiency into scalable revenue.

Before Audit

High spend, low efficiency

Ad Spend

Rp 120M

Revenue

Rp 96M

ROAS

0.80x

CPA

Rp 62K

Audience overlap & ineffective targeting

Poor funnel & landing page conversion

After MERK.LAB

Lower cost, higher growth

Ad Spend

Rp 120M (Maintained)

Revenue

Rp 228M ↑ 140%

ROAS

1.90x

CPA

Rp 28K ↓ 55%

Smarter Spend & Margin Expansion

Flawless tracking & creative sprints

Investment

Transparent Pricing.
Clear Scope.

Audit & Diagnostic

Spending without certainty. Scaling without clarity.

Rp 3M

  • Account & funnel audit
  • Conversion leak analysis
  • Competitor snapshot
  • Action memo + 1x call
Select Plan

Starter

Hands-on support without the full retainer commitment.

Rp 3.5M /mo

  • 1 channel, 1 brand
  • Daily monitoring
  • Weekly optimization
  • Bi-weekly report
Select Plan
Most Popular

Growth

Validated brands ready to scale across channels.

Rp 4.5M /mo

  • 2 channels, 2 brands
  • Daily opt. + creative testing
  • Weekly report + monthly deck
  • 2x monthly strategy call
Select Plan

Growth Accelerator

Aggressive scaling and full-funnel management.

Custom

  • 2+ channels, 2+ brands
  • Advanced daily optimization
  • Comprehensive reporting
  • VIP Strategy & Sparring
Contact Us

Looking for Mentoring & Advisory instead?

1-on-1: Rp 4M Corporate: Rp 4M Consulting: Rp 2M

Our Leaders

Meet The Experts

Afifah Nur Shabrina

Afifah Nur Shabrina

Founder, Performance & Strategy

Experienced performance marketer specializing in fashion, beauty, and e-commerce growth. Leading paid media campaigns for top brands across digital and marketplace channels.

Ashiilah Yasmiin

Ashiilah Yasmiin

Co-Founder, Analytics & Scale

Managed $700K+ USD annual ad spend across multiple industries, delivering scalable growth and MER 10+ through intensely data-driven performance marketing.

Stop Bleeding Budget.

Request your comprehensive Audit & Diagnostic today and uncover your true profit baseline.

© 2026 MERK.LAB. Precision in Every Pixel, Profit in Every Cent.

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