A boutique performance lab & growth agency. We scale D2C brands through Performance Ads, Custom Web Migration, Social Media Management (from IDR 3M), and SEO Growth (from IDR 5M) with a relentless focus on MER & bottom-line profit.
100+
Clients Growing
$700K+
Annual Ad Spend Managed
5 Yrs
Performance Mastery
20
Active Brands Scaling
Chasing a 10x ROAS while losing money on every order is a trap. We combine MER (Marketing Efficiency Ratio), LTV, and First-Party Data to build a sustainable growth engine.
Funnel health, profit margins, and channel mix must be fixed before crafting a media plan. We don't pour budget into leaky buckets.
Attribution dashboards are often biased. GMV Max, CPAS, and last-click ads all have flaws. We triangulate for true data.
A 10x ROAS on an unprofitable SKU is still a failure. We optimize relentlessly for MER and healthy CAC payback periods.
MER
Marketing Efficiency Ratio
A battle-tested methodology engineered to scale revenue and maximize D2C brand profitability.
Triangulate data, audit funnels, and uncover true profit baselines before spending budget.
Execute psychology-driven creative sprints and establish precise server-side tracking.
Aggressively scale budgets across Meta, Google, & TikTok without destroying MER efficiency.
Set up retention funnels to convert first-time buyers into loyal, high-LTV brand advocates.
Holistic solutions designed specifically to trigger long-term business compounding.
Multi-channel paid media for D2C & e-commerce brands. Focused on MER, CAC payback, and net margin expansion.
Detect ad waste, conversion leaks, and margin loss before doubling your ad budgets.
Migrate rented traffic from marketplaces to your own custom D2C website for full data ownership & max profit.
Creative content production, visual branding, storytelling, & strategic posting to build authority and trust.
Dominate Google search rankings consistently. Technical optimization, high-intent keywords, & authority articles.
1-on-1 strategic sparring & internal team training for businesses looking to manage growth independently.
Plugging ad spend leaks and turning operational efficiency into scalable revenue.
Ad Spend
IDR 120M
Revenue
IDR 96M
ROAS
0.80x
CPA
IDR 62K
Audience overlap & inefficient targeting
Leaky funnel & poor landing page conversion
Ad Spend
IDR 120M (Same Spend)
Revenue
IDR 228M ↑ 140%
ROAS
1.90x
CPA
IDR 28K ↓ 55%
Smarter Capital Allocation & Margin Expansion
Flawless tracking & continuous creative testing
Clear investment tiers without hidden charges to drive predictable brand growth.
Uncover ad waste & funnel leaks.
IDR 3M / project
Visual branding & consistent content.
IDR 3M / month
Dominate Google search rankings.
IDR 5M / month
Multi-channel scaling (Meta/Google).
IDR 4.5M / month
Custom D2C Web Architecture & Funnel.
Custom Project
Interested in Mentoring & Strategic Advisory?
Tactical articles on Performance Marketing, SEO, Social Media, & D2C Strategy from senior strategists at MERK.LAB.
Performance Ads
A 10x ROAS on ad dashboards doesn't guarantee bottom-line profit if net margins and customer acquisition costs aren't calculated precisely. Learn how to optimize MER.
D2C & Web
Marketplace traffic is rented real estate. Here are tactical steps to build independent D2C infrastructure while securing your first-party customer data.
SEO & SMM
Combining Social Media Management, technical high-intent SEO, and Paid Ads to engineer a balanced, resilient growth flywheel.
Founder, Performance & Strategy
Experienced performance marketer specializing in fashion, beauty, & e-commerce growth. Leading paid media campaigns for top-tier brands across digital and marketplace channels.
Request a comprehensive Diagnostic Audit or schedule a strategic consultation session with our senior strategists.
Request Received!
Our strategy team will contact you within 24 hours to schedule your consultation call.
